London attracts great creative talent from all over the UK and across the world. This city is a design hub where emerging designers find a voice. London lured EMMA MADDEN and LUKE SHIMELL into the realm of fashion and fine jewellery. “We both knew we wanted to come to London; this is where the skill is highest,” says Luke. SMITHA SADANANDAN gets to know more about the names behind this famous brand.

Media@ Adorn, India