Smitha Sadanandan is a seasoned writer and journalist specialising in the luxury industry. She tracks international trends in the jewellery-watches sector and provides an insightful perspective as an analyst. Her words can be found in the List (Saudi Arabia-Travel), South China Morning Post, STYLE – SCMP, Financial Times (UK), Prestige (HK), Vogue Arabia, Vogue India, Solitaire (Asia Pacific), Professional Jeweler (USA), Rapaport, Natural Diamond Council, Gem-A (UK), The Adventurine, Solitaire International (GJEPC), among others.  As a jewellery researcher and forecaster, she tracks down trends in the jewellery & watch industry. Her work is shaped by a distinct perspective that draws upon an international exposure spanning India, UK and USA.
She also works on content writing projects: Studio Renn, Gaelle Khouri. 

  • Media Relations Projects – Moksh, Gyan Jaipur, VAK
  • JZA – S. Africa Editor-at-Large
  • Marie Claire Arabia
  • Upscale Living Magazine (Digital + Print, USA)
  •  Luxe -Businessline (The Hindu, India)
  • The Architectural Digest (Digital, India)
  • Gold Book Magazine (Jewellery B2B, Turkey)
  • The Retail Jeweller (B2B, Middle East)
  • The Jewelry Journal (Jewellery & Lifestyle, USA)
  • Grazia (India)
    She was previously the Co-Editor (International) of KaterinaPerez.com, a fine & high jewellery and watches blog, for two years. She contributed to Azyaamode (Middle East-based luxury digital magazine) for three years alongside Luxpresso (luxury digital platform-India/now defunct), Design Detail (Kerala, India), Luxurious Magazine (UK/Asia), Adorn (India) and Eluxe Magazine. Smitha works on editorial features alongside international and regional jewellery and luxury brands. She has worked on content writing projects for Mariana Wehbe Public Relations (Beirut), NK Luxury Consultancy (Dubai), Warp’n Weft, Fahed +Architects, Avakian, Marie Mas, Qayten and Gyan Jaipur & Gyan Museum.